Liquor store
WineShip

  • Demonstrating advanced catalog functionality with over 2000 bottles of wine

More about the project

We implemented the following:

  • Presented a characterization of different drinks in one catalog

  • Developed a flexible customization feature for product characteristics

  • Worked out an easy-to-use system for drink selection, based on comprehensive market research

Ramified structure of goods of one brand

  • Vintage wines: Same sort of wine of different vintages (years)

  • Volumes: Same sort of wine in different volumes

  • Every bottle of different vintage (age) and volume is a separate product with unique pricing and availability status

How does it work?

The customer can find all variants of vintages and volumes for the chosen wine in the product card.

  • Volume

    Choosing between volumes is made easy, for everything is right inside the product card. Pricing and availability are updated.

  • Vintage

    The customer is presented with the pricing and availability status for each wine bottle vintage.

Useful characteristics

All characteristics are anchor links to other product pages. This function makes it possible to create high-quality internal linking, which allows us to significantly increase weight distribution between product pages. This significantly improves the position of pages in search engines.

Custom filter

The varying characteristics with no applicable positions are hidden when using the filter tool.


The appearance of “broken” links based on product pages was eliminated at the development stage.

Project design

Oranienbaum Regular

  • Header Large

    42px

  • Header Medium

    36px
PT Sans Narrow

  • Header Small

    32px

  • Text Large

    24px

  • Text Medium

    18px

  • Text Small

    16px
Colors

#BE2258

#BE2258

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#BE2258

#BE2258

#BE2258

Elements

Designing the main pages

Adaptive mobile version

We developed convenient mobile versions of all website pages relying on UX audit

Technologies applied

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